Visit booth 325 to check out the new pod technology with Rita’s anhydrous Ritafactant series. The anhydrous Ritafactant line of surfactants are naturally derived, mild surfactants that contain <10% water. They can be used to formulate shampoos, facial cleansers, hand soaps and body washes and are free from preservatives, parabens, phthalates and silicones.

From Seiwa Kasei, Rita is also highlighting Vistanol GDHR-Pure, Amitose 3GA and Promois S-700SIGF. Vistanol GDHR-Pure is a plant-based lanolin alternative that does not contain lanolin’s strong scent. Vistanol GDHR-Pure is comparable to dimethicone by providing similar texture in hair care products. Amitose 3GA is a stable vitamin C derivative and provides anti-aging benefits. Amitose 3GA is readily water soluble and is a cost-effective alternative. Promois S-700SIGF is derived from silk and works by repairing damaged hair when heat-activated, providing a smooth and silky texture.

More info: Rita Corporation, Tel: 815-337-2500; Email: [email protected]; Website: www.ritacorp.com